SerraLux Ltd moves to Harwell Campus

SerraLux Inc’s sister, SerraLux Ltd has now settled in to new office space on the Harwell Campus, close to Oxford, with its leading University and its strong science and technology cluster.

Our office is co-located with many cutting-edge technology companies, opposite the large circular building that houses the Diamond Light Source ‘synchrotron’, a microscopy facility using highly accelerated electrons.

Chairman and European MD, David Willetts says “Harwell is already proving to be very fruitful in terms of building our innovation activities, as we seek to further our collective understanding of the benefits of daylighting, and to develop innovative technologies to bring more high-quality, natural light indoors.

“If you are planning to visit the UK this summer and would like to call on us, we would enjoy meeting you! 

SerraGlaze Expanded Product Line

SerraGlaze Select & SerraGlaze Diffuse

 Bob Ford, CEO

“Many factors affect daylighting performance, such as building design, weather, location, and orientation.  SerraGlaze has expanded to a family of Daylight Redirecting Film products with important new Daylight, Glare, and Vision control features.”   
       SerraGlaze Select
       SerraGlaze Diffuse

About SerraGlaze Daylight Redirection Film

SerraGlaze Daylight Redirecting Films harvest daylight by redirecting sunlight towards the ceiling and deeper into the room. The ceiling becomes a natural light fixture; illuminating the space with more desirable beneficial daylight.

Download Brochure

Sweets RFI

SerraGlaze Select 50/60/70

– tunes Daylight to the needs of the space
– further Glare reduction
– frit look preserves crisp View out

SerraGlaze Diffuse

broader distribution of Daylight inside
– further Glare reduction
– soft look for added Privacy 

SEMA 2016 Las Vegas – Hot Window Film Products!

Stop by Madico’s booth, #12139 in the North Hall & Westgate at the SEMA Show to learn more about SerraLux & Madico’s  Total Solar Solution“,  a matched pair of films designed to be used in conjunction to solve the complex problem of managing Daylight, Glare, and Heat while maintaining Views out.

The 2016 SEMA Show held in Las Vegas, November 1-4, 2016 is a global exhibition and conference.  SEMA is the premier automotive specialty products trade event in the world.  And, in addition, has a large concentration of architectural window films on display.   SEMA draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center, and provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.

We hope to see you there!

Total Solar Solution – More Daylight and Views + Managed Heat and Glare

total-solar-solution-2-45pctIntroducing the Total Solar Solution

Madico + SerraLux offer a complete solar control solution that enhances daylight, preserves the view, and manages heat and glare; saving electricity and improving occupant comfort and well-being.  

Window Film Dealers and Installers – fill in contact form below to receive more information:

Please send Dealer/Installer Sample Packet for SerraGlaze Daylight Redirecting Film
Please send Info on the Madico/SerraLux Total Solar Solution

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Kilroy Illuminates Naturally with SerraGlaze!

Kilroy Architectural Glass added SerraGlaze Daylight Redirecting Film to their clerestory windows to reap the benefits of continual natural daylighting–even with the blinds closed.  And, to lower the costs associated with electric lighting!

img_1178-15Many factors affect daylighting performance such as climate, location, and building design and orientation. The SerraGlaze family of products offers the ability to tune the daylight to the specific needs of the space and occupants for maximum comfort!



SerraLux and Madico Partner to Offer the Total Solar Solution


SerraLux and Madico Partner to Offer the Total Solar Solution

A complete solar control solution that enhances daylight, preserves the view, and manages heat and glare; saving electricity and improving occupant comfort and well-being

LOS GATOS, California (Sept. 30, 2016) – SerraLux Inc., a leading global daylighting technology company with offices in the U.S. and Europe, announced today that it has entered into a definitive agreement to market in North America The Total Solar Solution, a new and exciting daylighting/solar-control film solution for windows with Madico, Inc., a fully owned subsidiary of Lintec USA Holdings, Inc.

The Total Solar Solution leverages SerraGlaze® Daylight Redirecting Film, SerraLux’s flagship product, to bring the power of daylight inside the home, school, or work space, with Madico’s signature solar-control films, designed to block solar heat and glare. Together, the two materials manage light at the window interface to improve the occupant’s comfort while significantly reducing total building energy costs.

We are excited to link our market-leading daylighting film products with Madico, one of the oldest and most respected players in the traditional window film market,” Bob Ford, CEO of SerraLux, said. “The move is clearly complementary and answers the rapidly growing demand for solutions that introduce more natural light into interiors and preserves the view while managing the heat and glare. The result is a better indoor environment for the health, well-being and performance of the occupants while providing a short return on investment.”

Madico is delighted to offer its existing clientele a truly complete range of products and services via the joint effort. Further, by demonstrating its willingness to open innovation, Madico looks forward to developing new relationships with a tech-savvy extended client base.

“The deal took place because both parties see the opportunity for substantial value creation for stakeholders and our customers,” said Jeffrey Plummer, senior vice president of sales and marketing at Madico. “Driving post alliance activities to seize the value of the synergy will be one of our prime objectives.”

The alliance demonstrates Serralux and Madico’s shared principles in providing real, accessible, and affordable green energy solutions to building managers and homeowners alike. “The Total Window Film Solution™ is testament that green building investments can provide compelling economic returns to building owners. We are proud to drive innovation in this space,” Madico CEO and President Bob Connelly said.

To learn more about the film in North America, it’s ordering and installation processes, please call Madico or an authorized Madico dealer.  Or visit the Madico booth at the upcoming IWFC Tint Off in San Antonio and talk with us!

About SerraLux, Inc.
SerraLux is a privately held Delaware corporation founded in 2010. It is a global-focused technology house designed to increase the relative amount of desirable natural daylight deep within buildings, thus reducing energy consumption required by artificial lighting and improving the indoor environment for the occupants. Its range of expertise includes film and film processing, film installation, and light manipulation. The company is respected throughout the industry as a leader in both green science and disruptive technology.

About Madico, Inc.
Madico is a globally recognized leader of multilayer engineered films for consumption in energy, safety, and security-related markets. The company uses coating and laminating techniques in a wide-format roll-to-roll process to embed desired features in products including blast/storm resistance, heat rejection, and ultraviolet resistance. Madico is recognized by our customers and peers for extraordinary product performance reliability and long-term durability.

For more information:
Chris Ford
SerraLux, Inc.
Los Gatos, CA USA

Madico Media Contact:
Robert Comeau
Madico, Inc.
Woburn, MA USA
(781) 756-4211

Daylighting Window Film – Benefits of Daylight and Views

SerraGlaze® Daylight Redirecting Film

Daylighting Window FilmSerraGlaze daylighting window film is applied to the interior surface of the window. Serraglaze contains micro-structured “louvers” that convert glare into beneficial illumination by redirecting the incoming sunlight to the ceiling. The ceiling becomes a natural light fixture spreading full-spectrum natural diffuse daylight throughout the space!

With a SerraGlaze Integrated Daylighting Solution, occupants can enjoy more daylight, have reduced glare, and maintain their connection to the outside world with views out. Occupant comfort levels go up and electricity costs come down.  SerraGlaze is easily installed as a simple upgrade to the existing windows and in major retrofit and new construction projects. With SerraGlaze Daylighting Window Film, an Integrated Daylighting Solution is the Best Path to High Performance Buildings:

Energy efficiency – Savings of up to 75% on lighting electricity
Worker health and productivity – Productivity up by as much as 15%
Higher Building Value – Increased value by up to 13%
Rent premiums for Owners of Green buildings – Higher 5% to 9% Nationally

Click for more on SerraGlaze Daylight Redirecting Film

SerraLux Signs Contracts with Las Vegas Charter Schools

Press Release

SerraLux Signs Contracts with Las Vegas Charter Schools

SerraLux Inc., a leading global daylighting technology company with offices in the US and Europe, today announced that it had installed its daylight-distributing SerraGlaze window film in six Las Vegas charter schools. The move signals the start of the company’s expansion into the education space. The first five schools were completed in September 2015, and an additional school was completed in January 2016. SerraLux has also been asked to quote three additional Las Vegas schools.

School Children to Reap Benefits of Natural Light

Daylighting is the design of buildings to leverage natural light from the sun for interior illumination. SerraLux’s window film, SerraGlaze, redirects natural daylight to project it deeper into the room, reducing the need for artificial lighting, and cutting electricity bills. Increased natural light has been shown to improve student performance, well-being and overall levels of concentration.

A study by Heschong Mahone found that students in daylighted classrooms progress 20 percent faster on math tests and 26 percent faster on reading tests than students in classrooms with the least amount of daylight.

The first five schools were completed in September 2015 and an additional school in January 2016. SerraLux has also been asked to quote three additional Las Vegas schools.

If installed in all nine schools, SerraGlaze is expected to save the schools up to $60,000 in energy costs annually, 450,000 kilowatt hours in electricity usage annually, and 312 tons of carbon dioxide annually. SerraGlaze was specified by the schools’ architectural firm and a simple payback on energy savings is expected in less than five years.

Natural lighting is essential to a learning-conducive classroom environment 

Bob 2003“There is a growing consensus among all parts of the education industry — from architects to teachers — that natural lighting is essential to a healthy and productive classroom environment,” said Bob Ford, CEO, SerraLux. “Numerous studies have indicated that students learn faster and retain the learning longer when the classrooms have effective natural daylighting.

“SerraGlaze will pay for itself within five years through energy savings and thereafter the savings on electricity bills will be a welcome boost to school budgets. We are delighted to have worked with these forward-looking, dynamic Las Vegas schools. I’m proud that SerraLux has played a part in making their classrooms a more welcoming and learning-conducive environment for students.”

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Daylighting – The Most Desirable Workplace Trait


info graph health and wellbeing no heading with top 10Daylighting is the practice of illuminating a building’s interior with natural light, distributing daylight, reducing glare and reflections, and controlling artificial light use. When daylighting is integrated with responsive dynamic lighting controls, there can be significant energy savings by reducing electric lighting loads.

Apart from energy savings, daylighting has been shown to improve performance and health of the occupants.  Studies show that daylighting synchronizes our circadian rhythms—our body’s “master clock”*–contributing to positive effects to our health and well-being. This internal body clock responds primarily to light and darkness in our environment, which is why humans are more alert while the sun is shining and are ready to sleep when it gets dark outside.

According to a recent survey of 1000 UK workers by the Royal Institute of Chartered Surveyors, ‘Lots of Natural Light’ was at the top of the list of desirable traits in the workplace, at 63%–interestingly far more important than ‘Good Security’ at 38%!  People feel better with natural light; they can see more clearly, colors are more vibrant, detailed tasks are easier and safer to perform, and there is a general feeling of exuberance working in a naturally lit and more comfortable environment.

Productivity of the staff or anything that influences one’s ability to be productive should be a major concern for any employer.  Natural lighting benefits may be fully realized if the daylighting design in the workplace is well balanced in quantity and quality.

300x300 P1010264b 2715x2717 tunedDaylighting technologies through windows has immense promise for both improved energy efficiency and the workplace environment. Our flagship product, SerraGlaze Daylight Redirecting Window Film converts incoming glare into beneficial daylighting by redirecting sunlight upwards (out of eyes) and deeper within a space.  The ceiling and walls diffuse this incoming light downward illuminating the work surfaces with full-spectrum daylight.  And, with the see-thru nature of SerraGlaze (see photo–>), the views are maintained out of the window and the building’s architectural aesthetics are preserved—another proven mental health benefit.

The use of naturally lighted spaces is a valuable strategy of earning LEED and BREEAM credits. Daylighting, properly done, saves energy, results in better occupant productivity/performance, and increases the building’s real estate value—truly a win-win-win!

More information about SerraLux products can be found on

~ Dicken Christian

* Our bodies “master clock”, or circadian rhythm is a 24 hour cycle which regulates many of our physiological processes

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Bringing Daylight into the Warehouse!

Daylighting dark spaces – providing better lighting helps occupants see better and work safer.

Daylighting is the design of buildings to leverage natural light from the sun for interior illumination. On average commercial buildings, electric lighting accounts for a staggering 35-50% of the total electrical energy consumption.  Many buildings can see total energy costs reduced by as much as one-third through the optimal integration of daylighting strategies.

The picture snapped is following the install of SerraGlaze Daylight Redirecting Film on the first of three windows in a warehouse.  Already there’s quite a bit of light (90% efficient) passing through up to the ceiling then diffused downward. Great natural lighting for those spaces which are usually 100% lit by electric lighting.  Employees have better light to work by making safer work conditions. The customer loves it!

Would you have warehouse that could benefit from free natural daylight?

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CX Energy 2015 Conference & Expo

CxEnergy+GVR LogoSerraGlaze Daylight Redirecting Film will be demonstrated at Las Vegas Window Tinting exhibit booth at the CX Energy 2015 Conference & Expo held in Las Vegas April 28-30, 2015.  Please come by and see Frank Friedlander, and ask for a demo!

Top Reasons to Participate in CxEnergy 2015: Premier Conference & Exposition for Commissioning and Energy Management

Expanded Exhibit Hall with Latest Technologies
29 One-Hour Conference Technical Sessions Are Approved by AIA Under LU/HSW Category
Certification Seminars & Exams for CxA, EMP
Plentiful Relationship-building Opportunities
Multi-level Sponsorship and Exhibit Opportunities

Entrepreneurship and SME management

SerraLux sponsored ‘Entrepreneurship and SME management’ course presentations at Henley business school, Reading last month.

A group of young students who presented ‘Machi Matcha’ meaning ‘Machi – Friend, Matcha –  green tea’ in Japanese won the 1st prize. Their business model was based on selling healthy ice creams (key ingredient: green tea) and they planned to open their first retail outlet in the Covent garden area of London.

Henley 2 logoDavid Willetts, Chairman of SerraLux Inc. and supporter of young entrepreneurs presented the group with a cash prize. We wish the team of ‘Machi Matcha’ all the very best and hope to see their business concept developing into a reality in London.

“Intelligent Skins” Michael Wigginton on Daylighting in Building Design

Recently, we had the good fortune to interview University of Plymouth Professor Michael Wigginton, author of “Glass in Architecture” and “Intelligent Skins”, and a leading expert on building envelope engineering about the history and science behind sustainable building design and the integration of daylighting technologies.


SL: What do you understand and teach as the principal elements of sustainable architecture. Is the effective use of daylight essential to sustainable design?

MW: In the design algorithms I have developed, daylight has been an early morphological driver, because it enabled the building interior to be used optimally, exploiting the functioning of sight to operate in the spectrum it was evolved to use, without cost, except the cost of the window.  The removal of the requirement for artificial light except during the hours of darkness means that the lights can be turned off.  Conventionally lighting requires ~10 Watts per square metre.

SL: How do you view the value and importance of daylight in building design – offices, schools, hospitals and residences?

MW: I think it is fundamental.  It is what we have evolved to see by, and it is free. Quantification of value is hard in relation to some spheres, but all research supports the notion that our buildings should be day lit. Our eyes interpret colour best in daylight, and the whole spectral distribution inherent in the perception of form is properly interpreted.

SL:  What do you consider are the limiting factors on the use of daylight in architectural design?

MW: Daylight should be considered as a fundamental characteristic of building interiors, because the human system (and the eye) has evolved to respond to it.  The use of daylight was fundamental to all building design until the invention of electric light.  Windows make the interiors of buildings habitable. Unfortunately they also provide views of the sky which can be hundreds of time brighter than the interior, particularly in positions back from the window. The limiting factors are the ability of designers to enable daylight to reach building interiors whilst avoiding the problems of glare. The problem for design with daylight is the depth to which daylight extends to the interior, and the resulting large external wall: floor ratio, which opuses the cost of the external wall up.  This is why the search for light bending has been so important.

Download the Full Interview

Are Healthcare Facilities Healthy?

269548_4087 free imageIt is quite amazing the vital force sunlight has on human health and well-being. We are just starting to understand the strong dependencies our bodies have on this natural, full-spectrum light. Interestingly, given this knowledge coupled with the critical role healthcare facilities play in our health and well-being; many of these facilities do not offer adequate beneficial daylight.

Powerful Health Benefits of Natural Light

The invention of the electric light bulb enabled the ability to construct buildings without concern of the orientation to the sun; the interior space could be lit artificially day or night. This seemed a great idea at the time. However we have recently learned a great deal about the physical, physiological, and psychological benefits of sunlight.

Studies suggest access to natural full-spectrum lighting from the sun is critical to optimal health and well-being. Our body’s circadian rhythm or master clock needs light to perform basic functions like sleeping or waking. And, “…sunlight actually increases levels of a natural antidepressant in the brain. On sunny days, the brain produces more of the mood-lifting chemical serotonin than on darker days,” writes Dr. Michael Murray for

In 2012, a revealing study about the ultraviolet-B (UVB) vitamin D connection to health, published in the Journal of Anticancer Research and based on data from over 100 countries, “consistently found strong inverse correlations with solar UVB for 15 types of cancer”, with additional evidence in the protective role of sunlight in 9 other types of cancer.  (Study by William B. Grant, Ph.D., Sunlight, Nutrition, and Health Research Center)

And, the sun plays a key role in recovery from injury or illness. “University of Pittsburgh researchers reported in 2005 that spinal surgery patients experienced less pain and stress and took fewer pain medications during their recoveries if they were exposed to natural light. An older study showed that the view out the window (trees vs. a brick wall) had an effect on patient recovery,” reports the Harvard Health Letter, July 2010.

Are Healthcare Facilities Healthy?

In the case of older healthcare facilities, many tend to feel like a maze of walls and corridors with curtains drawn or walls erected—electric lighting full on and daylight is shut out. Staff work round-the-clock and many times do not feel natural lighting nor experience the views outdoors for their entire shifts.

We have to remind ourselves that in healthcare facilities, it is not only the patients who benefit from a healthy daily dose of sunshine and views to the outside world, but staff as well. Without appropriate levels of natural light we do not see or feel as well and we are not as alert and vibrant—anyone is prone to become sickly, depressed or develop a general malaise. Is this how we want our loved ones to feel while trying to get well? Do we want their caregivers to feel and perform other than at their best? We need exposure to beneficial sunlight for the body to function well and feel good. Daylighting promotes healing and revitalizes patients and their caregivers.

Daylighting Plan

“Daylight through windows can comprehensively meet the whole of the visual, non-visual and perceptual requirements of the people living and working in built environments, clearly enlightening both the task and the internal spaces, and providing the conditions needed for health and well-being..” (Study by Sergio Altomonte, Daylight for Energy Savings and Psycho-Physiological Well-Being in Sustainable Built Environments).

An integrated daylight harvesting plan which includes beneficial daylight and view retaining window technologies, reflective ceilings, and daylight sensitive dimmable lights will provide a better indoor environment—better lighting and views—enhancing the health and well-being of all occupants.

Interview with real estate RADIO LIVE

Harnessing the Power of Daylight

with SerraLux CEO Bob Ford24c9712 contrast

on Real Estate RADIO LIVE with Joe Cucchiara of W.J. Bradley Mortgage Capital, LLC.

joe cucchiara2


The Wall Street Business Network

Discussion Topics:

  • What is Daylighting?
  • What is the History of Daylighting?
  • Who is SerraLux and what is our mission?
  • What is SerraGlaze Daylight Redirecting Film?


Architecture Design Principles In Daylight Performance

Snapshot of Interview PDF

They are a lot of architectural design principles that play a role in obtaining optimum daylight performance in office buildings. In our e-book interview with daylighting expert Professor John Mardaljevic we asked him a couple of questions on how architects can use daylighting in their projects. For the full-interview, download our e-book.

SerraLux: Which architecture design principles are key in daylight performance of office buildings? 

JM: No simple answers here. The one recommendation I give is that architects familiarise themselves with the daylighting designs that appear to work well—and then try to determine what is it about the context and local climate that works with that particular solution. Because, the same solution—in a building with a different aspect or located in a different climate—may not work so well.

SerraLux: An understanding of colour rendering, the use of natural light, and its effect on works of art is critical for architects specializing in museums. Are those principles and practices carrying over into the practices of other architects?

Colour rendering is an issue if the interior space has non-neutral, fixed-tint glazing, or if highly saturated colours are used in the interior decor. The key concern appears to be the spectrum of illumination from artificial lighting, particularly LEDs. This has resulted in the emergence of a market for reliable and inexpensive handheld spectrometers to measure artificial light spectra in buildings tools that can also be used to measure the spectra of daylight illumination if required. So there is some crossover, yes.

Download the full-interview e-book. 

Daylighting insights from Professor John Mardaljevic

John Mardaljevic

SerraLux was fortunate to interview Loughborough University Professor John Mardaljevic (@jmardaljevic on Twitter) on the history—and future—of daylighting. This blog shares a few brief excerpts from that session. To read the full interview this renowned daylighting expert, download the pdf.

SL: In terms of regulatory changes, and LEED and BREEAM specifications, what changes do you see in the next 3 years regarding the use of daylight in buildings?

JM: In 2013, the UK Education Funding Agency made CBDM a mandatory requirement for the evaluation of designs submitted for the Priority Schools Building Programme (PSBP). This is the first major upgrade to mandatory daylight requirements since the introduction of the daylight factor more than half a century ago. While perceived as long overdue in some quarters, in others the move controversial and is not without its critics.

SL: Historically, daylighting initiatives are often driven by a desire to save energy. What other adoption drivers of adoption are you seeing and how important are they?

JM: Without a doubt, energy saving is an important consideration. However, if that was the sole driver, we would not have windows at all. Instead, we would have super-insulated walls with LED lighting to provide illumination. We now appreciate that good daylighting has consequences for the long-term health, well-being, and productivity of building occupants. The non-visual effects of daylight illumination are believed to be of great importance for the maintenance of a healthy sleep-wake cycle, or circadian rhythm. The mechanisms are not fully understood, and it is not yet known what the preferred exposure levels should be. What’s not in doubt is the importance of providing daylight to building occupants, whether they be in offices, schools, hospitals, factories etc.

SL: Obviously, designers considering incorporating daylight design are looking at the metrics: the energy efficiency savings and the improvements to occupant’s performance. How can daylight simulation provide those metrics?

JM: The question of daylight metrics is a “hot topic.” Anyone who wishes to promote daylight where there is an associated cost is, in effect, “selling” daylight. When attempting to sell any commodity where the supply cannot be guaranteed at a steady rate, the first two questions asked by a potential purchaser are: How much of it will I get? And how often will that occur? Two such metrics are daylight autonomy (DA) and useful daylight luminance (UDI). I personally favour UDI because it gives an indication of the degree to which an upper threshold for illuminance.

Download the Full Interview